(2) 農協の組合員組織と営農経済事業のネットワークシステムの現状と革新方向

―山形県さがえ西村山農協を事例として―

抄録

First, this paper clarifies about the dual structural analysis between farmers’ intermediate organizations and agricultural economic business of Sagae -Nishimurayama Agricultural Co- operative in Yamagata Prefecture through combination of method of 7P marketing strategy and network system. Second, this paper clarifies that the outcome of agricultural economic business of Sagae -Nishimurayama Agricultural Co- operative has been able to create by new participating activities of farmers’ intermediate organizations like farmers’ group’s direct marketing for tourist as agricultural sightseeing. Third, this paper clarifies that the innovative direction of agricultural economic business of the agricultural co- operatives should change from the quantity’s concentration oriented system to consumer oriented system through activate network system with decentralized farmers’ intermediate organizations by the case studies of Sagae -Nishimurayama Agricultural Co- operative.