Based on a conceptual framework which made of Payne, Storbacka & Frow, I tried the questionnaire to JA Women’s Association. As a result, a high correlation was seen between “Emotion” and “Recognition” in the Customer process, and between “Co−creation opportunities” and “Implementation & Metrics” in the Supplier process. Furthermore, in the Encounter process, the correlation of the standard level was detected between “recognition” and “Co−creation opportunities” and between “recognition” and “Implementation & Metrics.” Through these analyses, one part of mechanism of value co−creation between JA and the member as the subject became clear.
