[セッション2]食農資源に根ざした暮らしと地域循環型経済の構築-地域の事例から-
第2報告 農産物直売所を核とした地域循環型経済の構築条件に関する一考察
-東大阪市「ファームマイレージ2運動」を事例に-
2015 年 35 巻 1 号 p. 38-45
詳細
2015 年 35 巻 1 号 p. 38-45
The purpose of this study is to reveal how “farm-mileage program” held in Higashiosaka city creates regional economic cycle through local farmers’ market. The program is one of loyalty programs targeting only locally certified fresh food. To achieve the purpose, questionnaire survey was conducted to consumers getting rewards and to farmers obtaining local certification. As a result, consumers who purchase the products for farm conservation have better knowledge of the program and consume them a lot. This leads good sales of the products in farmers’ market, which encourages positive farmers to extend their farm land for certified fresh food.
