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Drug Discoveries & Therapeutics
Vol. 8 (2014) No. 2 p. 100-101




The A/H7N9 avian influenza virus sparked global concerns about public health. The media published numerous reports about emerging infectious diseases, including their clinical characteristics and genomic information. However, outbreaks of A/H7N9 posed a real challenge to China's emergency management and especially its dealing with the media. This study analyzes ways to deal with the media during A/H7N9 crises and it proposes a shift in public emergency management from an "Impact-Responsive" approach to a "PreventionActive" approach. A "Prevention-Active" approach should be used when dealing with the media during subsequent outbreaks.

Copyright © 2014 International Research and Cooperation Association for Bio & Socio-Sciences Advancement

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