Evaluation of Visual Attraction and Visibility of Sports Wear by Searching Time Method

Abstract

The color effects, such as eye catching or visibility, of soccer uniforms were investigated by using a personal computer system as a stimulation presentation device in the experiment. Moreover, the eye movement while searching operation was analyzed with the eye mark recorder. The results obtained were; The shortest average time required to search was obtained by yellow uniform model, and it was followed in order of white, red, purple, gray, black, blue, and green. The difference yellow and green was about 200 ms. In the analysis of color combination, however, no large difference was investigated except for the combination of the white-red and gray-blue in the 5 % critical rate. On the other hand, the eye movement pattern in the searching operation was different depending on the subject, and when the correct answer was not able to be discovered, the appearance of a certain kind of panic was observed. It differs from the result of the previous experiment, but the possibility for the color of the uniform to influence is left at panic times.