Abstract
In recent years, the "otaku talents" have been gaining increasing attention as a distinctive quality for professionals navigating the VUCA era. Conversely, in industries that are traditionally perceived to have a higher proportion of otaku individuals, it is presumed that these industries hold different expectations for otaku talents compared with mainstream corporations. In this research, the ability expected to be developed or enhanced by deeply engaging in any form of hobby, which can be applied in other domains, is defined as "otaku power." Individuals possessing this ability are termed "otaku talents." Building on this definition, this study employed the M-GTA method to examine the potential of otaku power that corporations in the gaming industry anticipate. Consequently, seven concepts were identified: two related to the strategies for hiring otaku talents, three regarding the potential of otaku power, and two about the environment conducive to harnessing otaku power, cumulatively forming a conceptual framework. The central narrative underscores that the capability acquired from deeply immersing oneself in a subject matter, the drive to proactively disseminate one ’s activities, and the competence to connect with peers encountered through these activities can collectively foster positive effects, offering potential advantages in professional contexts. We further infer that innovative approaches to work selection and interview processes are crucial in recruiting otaku talent. In addition, for the optimal utilization of otaku power, a congenial environment for these talents, complemented by the presence of managers equipped with otaku power, is essential.