Abstract
This paper is an exploratory study which sets its focus on organizational management for making online content, especially online games, which have different product attributes from manufactured products. For the analysis, the paper drew its hypothesis through analyzing a case of successful organizational management for developing an online game called "FreStyle" by JCE. The study found that first, there were important changes in the CEO's management method for the development project .Second, there was strong intrinsic teamwork inside the development team. The CEO adopted new ways to manage the progress of the project by "look & check" , rather than direct control. Also, by not disbanding a failed game development team, but keeping core developers in the team, it became possible to reuse and sustain knowhow about development failure. Therefore, the "FreStyle" development team could maintain strong. solidarity and teamwork among its members. After analysis of the case, the paper suggests the hypothesis that a CEO's indirect management of a project and strong integrated teamwork inside a development organization have a positive correlation with development performance.
