Abstract
In this paper, we will demonstrate the norms that are commonly upheld as ethical guidelines for gamification through a literature review. This review will provide practical guidance for operators involved in gamification, highlighting current trends and best practices. We will also examine the limitations of such efforts and provide an overview of the challenges faced by those striving to establish ethical guidelines for gamification. Finally, we will propose a basic set of guidelines to serve as a minimum standard for ethical gamification practices.