The Construction of Cultural Images in the Game World from the Perspective of Multimodality

- A case study of Genshin Impact -

Abstract

This study is based on the multimodal discourse analysis framework of the game world, examining the construction of cultural image of “Liyue” in “Genshin Impact”. “Liyue” shapes its context of culture through the setting of the world view, the cultural background of the characters, the holding of festival activities, etc. In addition, context of situation is restricted by context of culture, and the cultural image is indirectly presented through specific communication behaviors between characters. Furthermore, under the influence of the context, the content stratum and the expression stratum introduce a large number of realistic cultural elements in the two aspects of scenes and characters, and construct its cultural image through the configuration of multiple modes.