STUDY ON TRAVEL MODE CHOICE OF CITIZENS BASED ON MULTI-OBJECTIVE DECISION MAKING

Abstract

Based on the travel psychology of citizens, this article considered about the six indices of being safe, comfortable, swift, convenient, in-time and economic comprehensively, analyzed the relationship between these indices and then built up an evaluation index system. Then using fuzzy evaluation model and multi-objective decision making method, it researched on citizens' traveling behavior, built a mathematic model and thus located comparatively scientifically the traveling modes citizens adopt. With live examples of citizens of a district, this article proved that the model is simple and practical, could be applied to practice basically.