EXPLORING THE FACTORS AFFECTING THE SUPPLY CHAIN OPERATIONAL MODEL FOR NOTEBOOK-COMPUTER COMPANIES

抄録

This paper mainly discussed the operation models of supply chain for notebook-computer manufacturers in Taiwan. To Explore and analyze the key factors emphasized by different operation model. The operation models of supply chain mainly included the business model (OEM/ODM) and the process model (BTF/BTO/CTO). For understanding the particular characteristics within different operation models, 12 notebook-computer companies located in Taiwan were investigated by means of the questionnaire and depth-interview. Grey Relational Analysis method was used to find the key factors among different operation models (six models combined with different type of business model and process model). According to the result, different operation models emphasized the different factors with relation to the characteristics and operation targets.