抄録
The objective of the set of two papers, of which this one is the first, is to provide the
evidence on how a management model developed for urban mobility systems was applied in the
Brazilian reality, highlighting the fact that whenever a model is adopted by a running system,
three elements are critical to pursue such an endeavor: the model contents and underlying
rationale; the political opportunity; the implementation process. This paper presents the structure
and the rational for the model. A second paper deals with the implementation process. The
reading of both papers is recommended for a full understanding.
