The Effect of Bus to Rail Transfer Times on Bus Ridership

抄録

This article suggests revising the bus timetable according to customer needs in order to improve the Japanese route bus business, which is undergoing major changes. The study specifically focused on smoothing the transfer time between railway and bus, which is one critical parameter of customer satisfaction in the local route bus business. As an actual proof,this article introduced a local bus company's starategy as a case study, and discussed the improvement process and its effect. The author suggests improving the bus business model by optimizing the timetable while considering customer needs instead of by the taraditional method, which is to reduce the fixed costs.