Study on the Competition and Marketing Strategy of Road-Passenger-Transport-Based Express in China

抄録

Due to the rapid development of road passenger transport, the business of Road-Passenger-Transport-Based Express has been developed. However, the low office density and bad security limits its further development. This study implements a survey and builds a model to analyze the mode choice behaviors of shippers. Some suggestions on expanding their market share are offered based on the choice behaviors analyses. In the study, firstly the express modes are divided into pure-air transport and non-air one, and the latter is further divided into EMS, RPTB express, professional express and van express. Secondly, sensitivities of the access distance, client occupation and service level on the market are analyzed. At last, based on the findings, a business method, in which the road passenger transport operator and the urban transit company does the works of collecting and distributing expresses, is suggested.