Proceedings of the Eastern Asia Society for Transportation Studies
Vol.8 (The 9th International Conference of Eastern Asia Society for Transportation Studies, 2011)
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Academic Paper
Influences of Commuter Personality and Preferences on Travel Intention in Developing Countries: A case of Bangkok
*Akkarapol TANGPHAISANKUNChiemi OSADAToshiyuki OKAMURAFumihiko NAKAMURARui WANG
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p. 84

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Travel intention can directly and indirectly affects travel choices as well as personal attributes such as car ownership and income that important for future transportation planning of developing countries. This study hypothesized that the real travel intention is influenced by traveler personality and preference which are free from constraints. Car preference and two types of personality, environmental concern and frugal lifestyle, were selected as the important factors influencing travel intention. High level of car preference induced commuters to choose faster travelmodes, car and mass transits. Eco friendly commuters had high intention to travel by mass transits. Conventional public transports are preferable modes of commuters who have higher level of frugal lifestyle. The intention to refrain from car use is higher for the commuters who have both eco friendly and frugal personality. Besides, personality and preference also affected attitudes to travel of the commuters.

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© 2011 Eastern Asia Society for Transportation Studies
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