Abstract
This study determines the factors, especially the transport-related factors, affecting the choice of destination of Guimaras tourists. Logit models were developed to determine the utility of the agritourism tourist spots, and the variables affecting the preference of tourists. The inclusion of agritourism sites in the current tour package of Guimaras tourists was assessed using showcards through a stated preference survey. The socio-demographic and travel attributes of the tourists and characteristics of a destination are related to the choice made by the decision-makers in picking an agritourism site they would want to explore in Guimaras Province.
