2013 Volume 10 Pages 710-727
A concert activity, one kind of planned special event, frequently causes congestion and unexpected delays for travelers The purpose of this study is to investigate concert participants’ behaviors regarding mode and arrival time choices. A multinominal logit model is estimated to explore the most effective factors in their travel choices. A personal interview survey with 1008 respondents was conducted at Taipei Arena. The results show that significant explanatory variables of this travel choices model include total travel cost, total travel time, gender, age, household income, total number of motorcycles owned by a household, trip origin, fan seniority, expected time of arrival relative to the concert start time, single-stop trip or not, and first-time visiting or not. Our research results can assist in predicting time-dependent travel demands of each mode of concert participators in the case of planned special events.
