Challenge of Public Transport Planning in Private Vehicle Dominated Community

Abstract

Daily trips in many Asian developing cities mainly rely on private vehicles. This paper presents a challenge of public transport planning in private vehicle dominated community. The case study was at Prince of Songkla University, in the southern Thailand. Electric bus service has been provided for internal trips within the campus. However, the bus service does not attract to the students and staff, influenced by private vehicles (motorcycle and passenger car). The Stated Preference (SP) technique was applied to evaluate travelers' responses to different policies in encouraging the modal shift from private vehicles to public transport. Binary logit models were developed and applied to evaluate different policies. The results show that the integrated policies between improvement of bus service (travel time and waiting time reduction) and management of private vehicle parking (parking limitation and pricing) could promote the bus system and reduce CO₂ emission in the community.