Journal of the Eastern Asia Society for Transportation Studies
Online ISSN : 1881-1124
C: Travel Demand Analysis and Forecast
Understanding the Effect of Online Shopping Behavior on Shopping Travel Demand through Structural Equation Modeling
Muhammad Zudhy IRAWANElfira WIRZA
Author information

Volume 11 (2015) Pages 614-625

Download PDF (477K) Contact us

This paper provides more insights into the relationships between online searching, e-shopping and shopping trip in Indonesia. It becomes attractive since nearly a fifth of total population use internet for searching product information and online shopping. An online survey was used to collect the data. Out of 312 respondents participating, only 281 respondents were selected residing in thirteen provinces in Indonesia. A Structural equation modeling was used to understand the complex variable relationships. The result shows that online shopping can replace the shopping travel demand. However, in-store shopping has no effect on the demand of online shopping. Meanwhile, online searching is not only increasing the frequency of e-shopping, but also generating a more often shopping trips. This study also found that both e-shopping and in-store shopping are influenced by exogenous factors such as shoppers' demographic features, household socio-economy, shopping characteristic and shopping attitude.

Information related to the author
© 2015 Eastern Asia Society for Transportation Studies
Previous article Next article

Recently visited articles