Dialogic Formation of Tourism Strategies in Urban Renaissance Cities: Implications from Cases in Berlin, Budapest, and Santa Barbara

Abstract

This study investigated tourism strategies toward urban renaissance and strategies transmitting regional attractions outward, paying particular attention to the interplay between individual onsite tourism activities and a city’s orchestration to construct a local identity. The target cities were Berlin, Budapest, and Santa Barbara, whose data were gathered from fieldwork and analyzed in light of dialogism and urban development concepts. The results showed that each city deployed its unique tourism strategies, effectively using regional tourism resources, including its history and culture, and linking onsite and superordinate levels of tourism management. The findings suggest a new tourism direction in general and in the coming post-corona era for relevant tourism-related entities to promote urban tourism worldwide, particularly in Asian cities.