A Bundle-pricing Model for MaaS Service Packages

Abstract

The Taiwanese government is planning a Mobility as a Service (MaaS) program to alleviate traffic congestion during weekends and holidays in Yilan County. In order to manage the complex features associated with MaaS markets, we apply the concept of broker and develop a bundle-pricing model to solve the MaaS package allocation problem by maximizing the MaaS broker's profit. The ultimate goal of this study is to provide different stakeholders with reasonable returns in a cost-effective manner. The empirical study results indicate that the bundle-pricing package strategy is beneficial to the MaaS broker and tourists. In addition, we conduct a sensitivity analysis by varying model parameters related to customer consumption and cost of MaaS packages. The sensitivity analysis results show that both customer consumption and cost of MaaS packages have a negative effect on the MaaS broker's profit. In contrast, customer consumption has a positive effect and cost of MaaS packages have a negative effect on the customer's surplus. These findings have policy implications for both the government and operators for a smooth deployment of related MaaS programs.