ANALYSIS OF CAR SHARING APPLICATION ON CONSUMER ORIENTATION AND THEIR MODAL SELECTION IN BANGKOK

Abstract

This paper analyzes the possibility of car sharing application in Bangkok by focusing on the potential target users regardless of socio-economic characteristics and modal choice behavior with respect to their perception and responsiveness on the assumed car sharing's service attributes, particularly what factors affect their decision on making choice probability. Demand forecasting on the use of car sharing system is performed. Introducing car sharing, as being well-known system in Europe and North America as an innovative mobility for substituting vehicle ownership, seems to be an appropriate remedial countermeasure to tackle the rampant increase of private vehicles because car sharing allows different users to share use a fleet of diversified vehicles several times a day with convenient and privately environment. The findings revealed that factors affecting a user's decision making on choice probability are socio-economic like income, occupation, and education as well as service attributes like travel time and costs.