Abstract
This study examines the shipping demand of firms in Hsinchu Science Based Industrial Park in Taiwan for using air cargo logistics services and explores what are the important factors for decision-making on selecting the logistics company. Firm's perceptions toward different services are investigated by designing and conducting a questionnaire survey. The study then evaluates the differences in services among different industries utilizing Distribution-Free Statistics and analyzes the correlation between services using Correlation Analysis. A logit model is further formulated to determine firms' choices between different types of logistics companies. The results show that the most important service attribute is safety, followed by confidentiality, total shipping time, accurate delivery time, and accurate delivery place. Firms in the well-developed industries emphasize more on the size of the logistics company while place less weight on value-added services as compared with those in low-developed industries. The results of calibrated utility function also show that high-tech firms with high-value products place less weight on charges, while more weights on total shipping time and door-to-door service.
