PUBLIC TRANSPORT USER ATTITUDE BASED ON CHOICE MODEL PARAMETER CHARACTERISTICS (CASE STUDY: JAKARTA BUSWAY SYSTEM)

Abstract

The objective of this research is to observe public transport user attitude due to the introduction of a new public transport system. A binomial logit model, based on stated preference (SP) data, has been developed as a tool to analyze people attitude toward the proposed new system. Data of public transport user based on SP method was collected along the proposed corridor of Jakarta Busway system. Travel time and travel cost are considered as the main variables compared with other collected data for the developed utility function. Based on the characteristics of model parameters, and different service strategies offered, people perception, and their probability of selecting the proposed system is observed. The results show that different people perception, and their probability of choosing better service, as expected, is occurred. Yet, from the model, it is also shown that not all public transport users is always shifted to the new and better system due to several reasons.