Abstract
This paper first theoretically analyzes the current problem of air ticket pricing in China, and investigates the consciousness of travelers on price level with Price Sensitivity Measurement. Secondly, from the perspective of air transports suppliers, optimal air ticket model is built for suppliers benefit increment; and from the perspective of travelers, rational air ticket price model is built for market scale enlargement. With the consideration of different price sensitivity of business and private consumers, this paper distinguishes them. Finally, by taking the flight from Dalian to Beijing as an example, data are collected from questionnaire analysis and optimal air ticket price point and rational price point are estimated with the models, respectively. The results of the example show that current ticket price is higher both for business consumers and for private one, which matches the theoretical analysis. And the numerical test verifies the feasibility and availability of the method.
