LEVEL OF ACCEPTANCE OF THE TDM IMPLEMENTATION IN INDONESIAN CITIES

Abstract

Research on Transport Demand Management (TDM) has been conducted many times, such as the application of TDM strategy and the selection of TDM strategy which includes the selection of TDM strategy suitable for Indonesian cities. However, the research and discussion on the willingness of the road users and Indonesian urban population to change their habits and accept the impact of the application of the TDM strategy, has not been conducted. This paper aimed to understanding public acceptance by assessing the characteristics of road users/public and their willingness in determining the suitable TDM strategy for Indonesian cities. The method used in this research is the analysis on the data from primary survey in order to understand the characteristics of road users and the preference of road users and public. The result of the research shows that most road users are willing to implement the TDM strategy that was offered. The level of acceptance will be high if the TDM strategy takes into account the socio economic characteristic of the road users that will implement the strategy, takes into account the trip pattern of the road users that will implement the strategy and pays attention to the level of transportation service which can compete with the level of private vehicle service.