Abstract
Tourism Environment as comprised by “Safety”, “Cleanliness”, “Barrier-free”, “Multilingual Writing”, “Communication”, “Price”, “Transportation” and “Electronic Service”, contributes to foreign visitors' travel satisfaction in terms of convenience and comfort. In this light, this study aims to understand 1) the relative importance of the items that define the tourism environment, and 2) how foreign visitors evaluate Japan's tourism environment. The analysis showed that foreign visitors highly prioritize Safety followed by Transportation and Price. In addition to the foreign visitor's subjective evaluation, quantitative analysis was done to certify the evaluation system of the tourism environment. The result shows that Japan has strength in the areas of affluence and social stability but has weakness in language.
