Abstract
This study examined the effectiveness of information provision to tourists via mobile phones. Browser phones were used to provide the information, and a “mobile rally” was used to identify the influence that this information provision had on the travel behavior of tourists. The purpose of this paper is the acquisition of new knowledge and ideas for effective methods of information provision by applying a data mining technique to tourist travel data containing large amounts of diversified information. The major results of this study are as follows; 1) It is likely that important information can be easily extracted from data — even enormous amounts of data - through text mining. 2) It was also found to be important to provide useful information at the travel planning stage when successive information searches were conducted.
