Abstract
In the wake of the devastating 2004 tsunami, a number of researches shifted their focus to disaster prevention, management and alleviation strategies. Most studies developed their plans through reviewing and modeling the characteristics of the great tidal wave. This study from Phuket Island, nonetheless, investigated the other side of the subject from the evacuees’ perspective. Route choice decision and its governing factors were determined. Their relationship to socioeconomic characteristics of local residents and foreign tourists were analyzed and quantified using a three-way contingency table technique. The study found an astonishing fact of an insignificant role of evacuation signage in guiding the evacuation route, as compared to individual instinct and the crowd reaction. The conclusion of the study would be the first step to help understand the crowd behavior and to help establish an effective evacuation measures under this specific emergency situation.
