Enhancing the Promotional Strategies of Park -and -Ride Schemes in Kuala Lumpur Conurbation: A Gap Analysis

Abstract

This study aims to explore the extent of the expectations of the users of the park-and-ride facilities and the level of the actual performance of the facilities in the main stations of the facility on the Kuala Lumpur conurbation. In understanding the gaps, the areas of concern were the facilities, the trip characteristics of the users, the attitude of the users and also the marketing and promotional strategies of the operator and the related bodies. Towards fulfilling this, a gap analysis was undertaken on the output of the questionnaire survey of 200 users of the park and ride facilities. The analysis indicates the relatively wide gap in terms of the attitude and the promotions done. The output of this study thus provides a good feedback to the related parties towards enhancing the promotions and the services at large.