抄録
This study proposes a “soft” measure, “the Rat-runner MM (Mobility Management),” against through traffic problems that is implemented by residents, and analyzes its effectiveness. The authors conducted a social experiment along a residential street with heavy traffic. Communication tools developed with socio psychological knowledge were distributed to rat-runners. From the questionnaire survey, it was found that the communication tools distributed during the experiment made the rat-runners aware that through traffic causes nuisances to neighborhoods. A follow-up survey conducted one month after the experiment showed the rat-runners' improved behavior. Meanwhile, traffic volume on the residential street decreased by about 10% after the experiment. An attitude survey conducted for residents found that the Rat-runner MM did not face any resistance unlike other hard measures that were proposed for implementation along the residential street.
