Asian Transport Studies
Online ISSN : 2185-5560
ISSN-L : 2185-5560
Research Articles
Analyzing Moral Consciousness and Travel Behavior by Functional Magnetic Resonance Imaging
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2019 Volume 5 Issue 3 Pages 470-479


I conducted functional magnetic resonance imaging (fMRI) experiments to examine the relationship between moral consciousness and travel behavior by monitoring the activation of the participant's brain areas in a situation where questions in relation to moral consciousness were indicated. I successfully extracted the brain areas in relation to “sympathy” or “memory,” which were more activated during a social dilemma than a general situation, such as baseline questions when legal bicycle parkers with higher moral consciousness answered them. According to the individual analysis, I found that the dorsolateral prefrontal cortex activation was more common for legal than illegal parkers. I also conducted an analysis on the response time difference between legal and illegal parkers. The response time for a legal parker is longer than that for an illegal parker with 5% statistical significance, which is assumed to reflect the activation of more brain areas before answering questions.

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© 2019 The Author(s) CC-BY 4.0
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