Abstract
Unconventional liquid crystal oligomers being far from a rod-like structure have been designed based on NMR study of a smectic liquid crystal. We show that design of short-range order of mesogenic unts within a super molecule can lead various frustrated phases with a hierarchical molecular assembly. We demonstrate electro-optical switching in an amorphous blue phase III stabilized by a T-shaped molecule. Furthermore, we present biological activity of some liquid crystalline molecules.