The most effective way to obtain display visibility in ambient situations is to suppress the reflectance of the display. After analyzing the factors contributing to unwanted reflection, specific layers were identified that required improvement. Subsequently, these elements were carefully optimized, resulting in a significant reduction of internal reflection to 0.32% for our 7” FFS-mode prototype, compared to 0.96% in conventional LCDs and it has been demonstrated to provide excellent visibility in bright ambient conditions while allowing for reduced backlight brightness and lower power consumption.
