Engagement with an Entrepreneur and a Researcher

Abstract

Engagement with an Entrepreneur and a Researcher

Second-person Approach and Convivial Tools as Methods of Entrepre- neurial Research

Chiaki Ito and Toshiki Fukumoto

The purpose of this paper is to explore qualitative methodology that enhances the viability and continuity of fieldwork that tracks entrepreneurs’ trial and error. Capturing the trials and errors of entrepreneurs requires second-person engagement with entrepreneurs and convivial tools. In this article, through examples of the author’s own fieldwork with an en- trepreneur and a researcher, we suggest that the knowledge creation system of manage- ment science can be used as convivial tools for forming and maintaining relationships.