2025 Volume 62 Issue 4 Pages 83-88
This study approached the discussion of legitimacy through the new institutional theory of organization perspective. First, we explain how rural region management organizations (RMOs) obtain and acquire legitimacy from society. Second, we elucidate how actual RMOs obtain and acquire legitimacy based on a survey conducted by the Ministry of Internal Affairs and Communications. Third, we examine the factors for institutional reform of rural RMOs by discussing the issue of rural RMOs from an embedded agency paradox perspective. Fourth, the findings indicate the potential for the sustainable development of rural RMOs. Unlike general RMOs, rural RMOs have the potential to transform the current management and operational systems of regional agriculture by becoming sufficiently involved in regional agriculture.