Quantitative Analysis of Farm-Inn Guest Demographics:

An Online Survey Following the Enactment of the Countryside Stay Promotion Policy

Abstract

In countryside tourism, offering diverse experiential programs and providing accommodations is essential. Farm inns, which combine lodging with hands-on activities, play a central role in this approach. Although promoting this policy and marketing farm inns require market analysis, recent research on farm-inn guests remains limited. This study examines the characteristics of farm-inn guests using ordered logit models based on data from an online survey. The analysis indicates that being male, younger in age and having had homestay experiences during childhood are associated with a higher frequency of farm-inn stays. To increase the frequency of these stays, it is important to disseminate information and attract individuals whose primary travel purpose is mass tourism.