Management Growth through the Sixth-Industrialization Project of Popcorn Production

Abstract

The objective of this study is to analyze the impact of a sixth-industrialization project—cultivating popcorn and manufacturing microwave popcorn products—on the profitability of Maeda Grain Farm Co., Ltd. The analysis reveals that, in the initial phase of sixth-industrialization, challenges arise in all three key areas of economic activity: raw material production, food manufacturing, and sales. This period involves significant trial and error. However, as these issues are resolved and the project progresses from the initial phase to the growth phase, it becomes possible to better forecast outcomes in production, manufacturing, and sales. This improves the accuracy of planning and creates opportunities for business expansion. The study demonstrates that added value increases once the business gains stability after overcoming the challenges of the initial phase.