Succession of Agricultural Processing Business

From a Rural Women’s Group to a Farmers’ Market in a Mountainous Area

Abstract

This study analyzes a business succession case, focusing on an agro-processing enterprise originating from a rural women’s group and transferred to a farmers’ market. While most agro-processing enterprises are run by small business owners and supported through product development initiatives, investments, and subsidies, some have created products with considerable asset value. However, farmers often encounter constraints limited capital, aging populations, and profitability challenges, which may lead to their withdrawal from agro-processing activities. Consequently, maintaining a stable supply of agro-products at farmers’ markets has become a critical issue. Business succession presents mutual benefits for small-scale farmers and markets by preserving production capacity and market diversity. For succession to be successful, it is essential to define a clear turnover period to ensure the timely transfer of manufacturing technology before it is lost, and to accurately evaluate the value of business assets. Expected outcomes include more proactive marketing strategies and improved profitability.