Host: Japan Society for Fuzzy Theory and Intelligent Informatics (SOFT)
McCarthy (1960) defined the marketing strategy to be characterized by 4P; the Price, the Product, the Promotion and the Place. In general, to find the good marketing strategy in the real market requires substantial time and monetary cost, because of the analysis are conducted through the queationary investigations, approval sales, or other several experiments. In this paper, an artificial market system basing on adaptive artificial multi-agent system is constructed for effective marketing strategy analysis focusing on the effect of the trend to the marketing strategy.
