Proceedings of the Fuzzy System Symposium
28th Fuzzy System Symposium
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Host: Japan Society for Fuzzy Theory and Intelligent Informatics (SOFT)

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A Probabilistic Inference Model of Product Purchase in an Online Shopping Site
Matsushita Yutaka, Maeda Syunsuke
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Keywords: Bayesian Network, Inference, Online Shopping Site, Eye Movements
CONFERENCE PROCEEDINGS OPEN ACCESS

Pages 981-984

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Abstract
In this paper, we develop a model that infers whether or not visitors in an online shopping site will purchase some product from their eye movements. Furthermore, we try to propose guidelines for purchase in online shopping sites.
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© 2012 Japan Society for Fuzzy Theory and Intelligent Informatics
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