The external environment analysis of China's food industry

Abstract

At 1978, the value of production of the food industry reached 25% of GDP in China, and it developed into the biggest Chinese industry. After that, the food industry in China also maintains high growth until now. The development of the food industry in China has converted and developed into the model of the major company formed as an industrial group from the direction of small and medium-sized enterprises especially. Moreover, the maturity of the correlative industry in China is also increasing, profits came to concentrate on a major company now, and it makes much brand of famous food appeared as Chinese industrial technique improved. As the economy and population continuously grow up of China, the grade amount of the demanded and pluralization is progressing. Therefore, it is expected that a big development, such as the huge market of the food industry in China. In this paper, we analyze the external environment about the huge food market in China. And we consider a management strategy from the viewpoint of the major company in such intensely competitive market.