Research for Analysis Estimation of Purchase Using Consumption Behavior Analysis on EC Sites

Abstract

The market scale of e-commerce sites is expanding, and the number of e-commerce sites is increasing. In such a situation, it is important to analyze what kind of products and information they are interested to do marketing. It's said that interest in specific products are correlated with reading and reading hours, based on them. However, the contents vary depending on each page, so even if the number of browsing is the same, there are differences in the information that a user has acquired. It is necessary to extract the interest and interest after considering the information collected by the users. Therefore, in this research, we considering the access page and the content of access, we will devise a method to estimate the possibility of purchasing and evaluate the effectiveness.