Fuzzy VRIO Analysis of Olympus Endoscopes in China

Abstract

China’s medical device market has significant growth and huge market size. In recent years, the demand for medical device and technology has gradually increased. If Japanese medical device companies enter the China’s market they can be greatly developed. This study deals with the advance of Olympus endoscopes in China. And, the competitive advantage of Olympus in China where stomach diseases occur frequently is clarified using fuzzy VRIO analysis.