Host: Japan Society for Fuzzy Theory and Intelligent Informatics (SOFT)
Name : 35th Fuzzy System Symposium
Number : 35
Location : [in Japanese]
Date : August 29, 2019 - August 31, 2019
Online shopping in much more popular in both western and eastern countries. With many online shopping mobile applications been sprung up out, the problem about the application’s user friendliness, comfortable feeling and sense of use, and level of convenience also appeared. Typically, the electronic commerce lacks human warmth and sociability, the feature is more impersonal, so comparing with traditional face-to-face commerce, it’s much more anonymous and automated. This paper shows how the difference of Kansei elements make the influence on human’s sense, and in order to positively impact consumer attitudes towards online shopping, the special scope of research is concentrate on various Secondhand car trading mobile applications. The study will be based on three different targets: vendor, buyer and sponsor, and find a balanced way among them, if not satisfied for a special side.