地域創生マネジメントによる地域活性化

―富士大学における地域連携取り組みを事例として―

抄録

In order to revitalize local communities, the government, local governments, local residents, industries, universities, and other institutions are implementing a variety of measures and trials, and some areas are achieving results and others are not. I have studied the actual state of operations management of Japanese manufacturing companies such as Toyota and Denso that maintain and improve their competitive advantage in the global market place, and have conducted research on what kind of management can improve corporate performances. In particular, through my research on comparative verification of companies that have achieved performances through the practice of quality management (TQM) and those that have not, I have come to understand that the MBA model isan effective management method not only for companies but also for hospitals, universities, and public institutions. Based on these previous studies, this paper analyzes examples of initiatives that have succeeded in regional revitalization and examines the significance of “local revitalization management” from the perspective of operations management theory in business administration.