2021 Volume 7 Issue 3 Pages 30-39
We conducted a research on the response of national universities to the new coronavirus infection from the viewpoint of health crisis management, based on public relations activities in response to the new coronavirus infection. We collected messages from the presidents of 86 national universities, which were available on their websites, and analyzed the contents of the obtained texts. We analyzed the frequency of the messages, the clarity of the sender, the expected recipients (current students, new students, faculty members, parents, etc.), and the contents and keywords of the messages. The results showed that universities send a wide range of messages, including specific information on infection prevention measures, university policies, advice, and encouragement. Based on the above, proactive dissemination of information by the president and the university's response during crisis management were discussed.
