The government has shifted its medical policy to "prevention and health promotion" and focused on improving the implementation rate of "lifestyle health checkups" and "health guidance" to prevent lifestyle disease. But it remains very low. This study quantitatively analyzes the effects of municipal prevention and health promotion policies on the implementation rate of lifestyle health checkups and health guidance of municipal national health insurance, and considers their policy implications. The analysis results are as follows.
(1) The promotion of "Community-based integrated care systems" affects the implementation rate of lifestyle health checkups and health guidance, and the factor is the strength of ties within a community.
(2) The effects of providing incentives and information to lifestyle health checkups are not clear and do not support the theory of previous studies.
(3) Understanding the importance of health and general medical examinations through the promotion of cancer screening and the use of generic drugs indirectly contributes to the improvement of implementation rate of lifestyle health checkups and health guidance.

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Japan has become an elderly society, and the market size of senior businesses is expanding. Therefore, it is necessary to scientifically verify the image of the elderlies for effective communication with the elderlies. The purpose of this study is to examine the image of the elderlies held by university students and to apply it to senior business. For this purpose, we measured the relationship with the elderlies and the image of the elderlies using psychological indicators for university students, and analyzed the effects of personality traits and relationships with grandparents on the image of the elderlies. The results revealed that the image that the elderlies have a desire for honor was negatively correlated with the personality traits of agreeableness, and participants who positively evaluated their relationship with their grandparents tended to have the image that elderlies are sympathetic to others. In addition, there was a difference in the sympathetic image of the elderlies between participants who positively evaluated most of their relationships with their grandparents and those who evaluated negatively. Furthermore, regarding the image that the elderlies will achieve their goals, participants who have a high function of time perspectives and a high function of succession of generations highly evaluated this image. According to these results, it is suggested that it is effective to target the marketing messages related to the elderlies, such as advertisements for care support services, to those who have a high evaluation of their relationship with their grandparents. Furthermore, it is suggested that senior business targeting the tastes of the wealthy is effective for those who are aware of the influence of grandparents and the similarity with their families.

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This study explored the executional elements of packages that attract consumer attention, and whether the elements that convey "taste " information are included in the elements．An eye-tracking experiment tracked and recorded the gaze of 32 university students <number of valid responses > presented with chocolate packages．The results identified that the taste radar chart received the highest amount of attention among other elements．In addition, some participants were also attracted by the award marks．Therefore, these results may suggest the kind of executional elements that should be used effectively when creating packages.

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We conducted a research on the response of national universities to the new coronavirus infection from the viewpoint of health crisis management, based on public relations activities in response to the new coronavirus infection. We collected messages from the presidents of 86 national universities, which were available on their websites, and analyzed the contents of the obtained texts. We analyzed the frequency of the messages, the clarity of the sender, the expected recipients (current students, new students, faculty members, parents, etc.), and the contents and keywords of the messages. The results showed that universities send a wide range of messages, including specific information on infection prevention measures, university policies, advice, and encouragement. Based on the above, proactive dissemination of information by the president and the university's response during crisis management were discussed.

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