Abstract
For decoupling natural resource use and environment impacts from economic growth, tire industry will develop and utilize sustainable technologies to value natural resources, thinking not only environment but also supply and business for realization of the “Green Economy”. In this effort, just replacing tire raw materials derived from fossil resources with ones from renewable resources is not sufficient. Rather, it is more important to assess sustainability of our resources throughout their life cycles.
In this report, we describe specific initiatives such as guayule and Russian dandelion as additional natural rubber species, a new cellulosic fibers and polymers from biomass toward the development of 100% sustainable materials, which is Bridgestone Group's long-term environmental vision for the 2050 and beyond.
