Geographical Review of Japan
Online ISSN : 2185-1719
Print ISSN : 0016-7444
ISSN-L : 0016-7444
A STUDY ON THE NEWSPAPER DISTRIBUTION BEHAVIOR IN BIG CITIES
THE CASE OF TOKYO KU AREA
Sakae HARADA
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JOURNAL FREE ACCESS

1974 Volume 47 Issue 6 Pages 343-358

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Abstract
The newspaper industry can be said to have a character of the regional or community industry, as the industry is closely connected with the region of the community through its news collection, editing, printing and distribution activities.
Distribution areas of Tokyo ku area (23 wards area) have been picked up in this research as newspaper industry-related regions. Analysis has been done chiefly by the statistical method.
The following are the major results :
1. The peripheral ku have larger distribution, while smaller distribution is ob-served in the central ku.
2. Distribution density (copies distributed per head) indicates an opposite trend against the above 1.
3. The Nippon Keizai and the Asahi are widely read among the residents in south-western ku, whereas the Sankei and the Yomiuri are relatively popular in northeastern parts.
4. Subscribers' economic background constitutes a contributing factor in present-ing such regional features.
As indicated above, newspaper distribution behavior can safely be regarded as an effective index of regional or community reflection, whereby enabling us to use the news-paper as a tool for the analysis of the region or community in question.
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© The Association of Japanese Gergraphers
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